With real estate success, it’s all about learning from experience and putting those lessons into practice. So today I want to share eight essential survival strategies that have helped my business thrive - ones you can apply for yourself in order to reach heights of professional growth! These are tested-and-true methods so let’s get right down to the practical steps towards developing your skillset as a successful agent.

“People don’t need perfection. They need honest people, they need real people. They need you. ”

  1. Consistently show up by detaching your emotions: real estate can be an emotional roller coaster. You and your clients are bound to have influxes of emotions, but regardless of what those are, you’ll be able to make sales if you consistently show up for your clients every day.
  2. Don’t strive for perfection: your clients want trust and integrity, not perfection. Just work hard and show up.
  3. Attend an industry related event every year: a conference, convention, or industry related event can help you learn outside of your market. As an entrepreneur, obtain all the information available to do what benefits you and what’s natural for your personality.
  4. 4. Study your industry: read about your industry at least thirty minutes every day to stay on top of forecasted trends. This is likely your client’s largest financial instrument, so put in the research to show up and help them make this life changing decision.
  5. Invest in yourself: you can’t give what you don’t have. Spend time on personal development to become a better businessperson in your relationships with clients and in your profit. 
  6. Be your authentic self: there is a family out there who needs what you have. You are the only one who can bring your experiences and expertise, and your clients don’t want anyone else; they want someone real.
  7. Stop looking for shortcuts: there aren’t any shortcuts in real estate; I would have found them eighteen years ago if that were the case! It’s not an easy job, you just have to do the work.
  8. Show up like your life depends on it: have the mentality that if you don’t go out there and bust your tail and connect with families, bringing value and help with their largest financial instrument, there’s no Plan B. Your livelihood and the well-being of your family depends on that mindset. You must have grit and heart. 

In this business, you can bring only what you have to the table. Let’s be real  -  real estate is most people’s largest financial instrument, so you owe it to your client be on top of your industry and strengthen your skills. Your clients don’t want a perfect agent, they want your integrity and expertise.